Since many consumers are avoiding the crowds in shops, many retailers are launching early online deals this holiday season. Black Friday and Cyber Monday are set to be offered online only during the pandemic.
Amazon is one of a number of companies giving early deals. Follow its annual “Prime Day” sales this week, the online retailing giant is starting a “Holiday Dash” sales event, which is says is aimed at consumers trying to “beat the holiday hustle” of 2020.
What is the event?
Amazon has just announced that the event will last between now and Black Friday, with new deals being offered every day from 3am ET. The deals will be available for a minimum of 24 hours and include “deep discounts from small businesses and top brands”
Over 1 million products will be available in the run-up to the holidays. Among the products available are toys, electronics, home goods, and fashion items, as well as substantial discounts of Amazon Kindle, Prime Video, and Amazon Music.
In addition to this, Amazon has extended its returns window. This means that, on the majority of items purchased before 31st December, buyers will be able to get a refund up to 31st January 2021.
The company said in a statement: “Amazon is committed to making it easier than ever for our customers to save big this season with our Holiday Dash deals event. We’re excited to give our customers more time to shop and save this year by offering Black Friday-worthy deals dropping daily, starting now.”
An online shopping boost
This year, many consumers have started their holiday shopping earlier than ever. And, due to concerns over shopping in traditional stores, online sales have seen a huge boost in sales recently.
A recent survey carried out by RetailMeNot.com shows that 41% of consumers plan to start their shopping this month, with many respondents saying they hope to do all their shopping by the end of October this year.
Other retailers have begun to offer early sales, too. For example, Walmart said in September it would be offering Black Friday sales earlier this year, and it will be mostly online.
Furthermore, Amazon Prime Day 2020 saw record sales of $3.5 billion during the two-day event. This is an increase of nearly 60% compared to last year.
Jeff Wilke, Amazon CEO Worldwide Consumer, said in a news release: “We’re also proud that Prime members saved more than $1.4 billion, and we look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season.”